With CueDart, you can set goals such as Awareness, Consideration, and Conversion using our diverse bidding and pricing strategies

Awareness

Increase brand awareness by focusing on category-specific audiences and utilizing our GeoFence feature to minimize media waste while optimizing ad visibility and reach.

KPI Goals are CPM and Unique reach

Consideration

Drive qualified, engaged traffic to your site, allowing users to explore your brand further. Utilize our Auto-Pilot rules to optimize CTR and implement Pixel tracking to monitor website visits, enhancing engagement and supporting strong consideration objectives.

KPI goals are CTR/CPC/Engagement

Conversion

Generate leads and drive conversions from users interested in your brand. Leverage our Pixel and postback integration to track conversions and optimize campaigns with Auto-Pilot rules, achieving a high conversion rate while maintaining a low CPA.

KPI goals are CVR/CPA

Native Advertising

A native advertising strategy involves creating and distributing ads that blend seamlessly with the content of the platform. Native ad components are:

Headline

The headline is the attention-grabbing title of the native ad. It should be concise, relevant, and engaging, designed to capture the user’s interest while blending with the platform’s editorial style. A good headline provides a clear indication of the content or value proposition and entices the reader to learn more.

Logo Image:

The logo image represents the brand behind the ad. It helps build brand recognition and credibility by associating the content with the company’s identity. The logo should be clear, recognizable, and appropriately sized to fit within the native ad format without being too intrusive.

Main Image:

The main image is the visual element that accompanies the native ad and serves as a focal point for drawing attention. It should be highly relevant to the content or product being promoted, engaging, and visually appealing. A well-chosen image can significantly enhance the ad’s click-through rate by making the ad more attractive and relatable.

Description:

The description expands on the headline, offering more context about the product, service, or content being promoted. It should provide enough information to pique curiosity while staying brief and aligned with the platform’s tone. A well-crafted description highlights the benefits or key features, leading users to take the next step.

Call-to-Action (CTA) Button:

The CTA button is the key actionable element of the native ad, encouraging users to take the next step. It should be direct and clear, guiding users toward the desired action, such as “Learn More,” “Shop Now,” or “Get Started.” The CTA needs to stand out while maintaining the native ad’s seamless integration with the platform.